CHALLENGE:
Monolith needed at least a 7% employee increase over a 6 month period to reach their goal of a net-zero world by 2050.

INSIGHT:
While aware of environmental impacts, many recruits did not understand Monolith is the first ever company to convert natural gas into cleanly made Carbon Black.

STRATEGY:
Collaborate with two contracted agencies (Agency & Blu Ivy) to understand Monolith’s existing employee motivations and messaging needed to drive change.

RESULTS:
9% ↑ Employees Hired
1.1M Organic Impressions